Who is Sofi?

Sofi Fahrman – the busiest woman in fashion!

Sofi is the acclaimed author behind the Elsa series, three bestselling chick lit novels. At just 32, she is already a veteran fashion blogger, an experienced journalist and a sought-after it-girl on the Stockholm and New York social scenes.

Through the web site Sofi’s Mode, which is Sweden’s largest fashion portal, and her personal blog Sofi’s Snapshots, Sofi communicates with hundreds and thousands of fashion fans every day. She is also the founding fashion director of the print version of Sofis Mode – a biweekly supplement to Sweden’s largest-circulation tabloid, Aftonbladet. And every week, she hosts the popular tv show The Stylists.

Ms. Fahrman started her career in advertising, but quickly moved on to a position as features editor at Swedish Elle before joining Aftonbladet as fashion editor. Throughout the years, she has covered Fashion Weeks and other events all over the planet and interviewed everyone from Victoria Beckham, Robbie Williams and Justin Timberlake to Viktor & Rolf and Heidi Klum.

Sofi currently splits her time between her native Stockholm, New York’s Meatpacking District and a lovely mountain top in Switzerland. She never leaves her house without her camera, and claims the only things she can’t live without are her Dutch fiancé and traditional Swedish delicacies such as meatballs and cinnamon buns.

Copyright © 2012 - Sofi Fahrman